Sales Manager – Automotive Franchise
Salary: Up to £65,000 per year + Company Car + Excellent Benefits
Location: Bolton | Full-Time | Permanent
An exciting opportunity has arisen for an experienced and motivated Sales Manager to lead the sales operations of a modern and dynamic dealership in Bolton. Following significant investment in a state-of-the-art showroom, we are seeking a results-driven individual to manage and grow a multi-brand franchise alongside a thriving Used Car Sales division.
This role is ideal for someone ready to take on a high-profile leadership position and drive performance across both new and used vehicle sales.
Key Responsibilities
- Drive new car sales activity, maximising performance and profitability
- Achieve and exceed manufacturer targets and bonus objectives
- Become an expert in brand offers, programmes, and sales incentives
- Coach your team and ensure the sales process is consistently followed
- Manage brand performance and bonus tracking
- Develop and implement local marketing strategies
- Conduct monthly performance reviews and daily 1-2-1 coaching sessions
- Monitor and improve enquiry-to-sale conversion rates
- Meet or exceed used car KPIs and objectives
- Maintain customer satisfaction scores above national benchmarks
- Collaborate across departments to build a strong, performance-led culture
What We’re Looking For
- Proven success in franchise car sales management
- Experience with new vehicle programmes and manufacturer targets
- Strong understanding of online enquiry tools and digital sales platforms
- Hands-on, motivational leadership style
- Solid grasp of sales KPIs and financial procedures
- Excellent communication, coaching, and people-management skills
- A proactive, confident, and results-focused mindset
What’s in It for You
- Up to £65,000 per year (including OTE)
- Company car
- 22 days holiday plus bank holidays
- Birthday half-day off, plus birthday and Christmas gifts
- Pension scheme, death in service benefit, and long-service recognition
- Attractive staff discounts across departments for you and your family
If you're ready to lead from the front and take your sales management career to the next level in a fast-paced, high-reward environment—we’d love to hear from you.